Programmatic Buying and Its Impact on ROI: Success Stories
Programmatic buying has revolutionized the advertising world, offering precise targeting and efficient ad delivery. Let’s delve into some compelling case studies that showcase the impactful results of programmatic buying on Return on Investment (ROI).
Case Study 1: Gerard’s Programmatic Distribution
Advertiser: Gerard, Hungarian roof manufacturers
Advertising Agency: Advant Technology
Challenge: Gerard aimed to raise awareness among new users actively seeking a new roof.
Marketing Approach: Advant used programmatic targeting strategies through display banners, native ads, and video-led campaigns.
Key Results: Achieved over 1 million impressions consistently.
Case Study 2: Local Now’s Revenue Surge
Advertiser: Local Now American OTT service
Advertising Agency: PubMatic
Challenge: Local Now aimed to enhance expansion across CTV and streaming platforms.
Marketing Approach: Partnered with PubMatic for comprehensive audit and optimization review.
Key Results: Witnessed a +282% YoY revenue increase.
Case Study 3: Kellogg’s Increased Ad Visibility
Advertiser: Kellogg Company
Advertising Agency: Cyber Publicity
Challenge: Kellogg sought to deliver personalized messaging to target audiences.
Marketing Approach: Utilized programmatic buying through DoubleClick Digital Marketing.
Key Results: Visibility of ads increased by 25%.
Case Study 4: Telemedicine Company’s Remarkable ROI
Advertiser: A telemedicine company
Advertising Agency: Genius Monkey
Challenge: To increase patient visits during peak seasons through innovative advertising.
Marketing Approach: Utilized data-driven approach and customized dashboards for improved tracking.
Key Results: 300% return on ad spend, 150% increase in patient consultations.
These success stories highlight the power of programmatic buying in achieving substantial ROI and meeting marketing objectives effectively.